Sam Cartwright

Zen and the art of writing killer headlines

In the good old days of printed media when the newspaper was king and Fleet Street was still full of journalists, every newspaper office employed one person with a very special role. Their sole task was to come up with a single fragmented sentence that br... Read >

The ghost in the blogging machine

Here’s a fact that may take you by surprise. Some of the great blogs you read regularly are not, in fact, the work of the named author at the end. UK copywriters are finding that blogs are now joining the ranks of SEO web content and article writing in th... Read >

Is ‘just okay’ good enough?

The reputation of the Internet as a source of relevant and accurate information is being called into question. The impending ‘Net2’ version of the web will give everyone a voice, making more sites open source or ‘Wiki’ based and allowing anyone with somet... Read >

How not to suck at copywriting

Sometimes, UK copywriters can get a little over-confident. If you’ve had a good run of writing killer content, your boss, your clients and those search engine ‘bots will adore you. Everything you type turns to ‘sold’. So the ego gets massaged and you star... Read >

A trip down memory lane – revisiting your copy

When was the last time you read your website’s home page? Or took a fresh look at your ‘About Us’ or ‘Meet the Team’ sections? If it’s more than a month ago, you might want to take a few minutes to go and check it out. When you have had a chance to read t... Read >

3 reasons why your UK copywriter has to know about social media

You’ve optimised your SEO to catch the attention of the search engines. You’ve created killer content that’s relevant, engaging and unique. But while your website may be top of the rankings and pulling in the customers like a virtual magnet, there’s still... Read >